Last updated: 07 May 2020

Our Shopper Thoughts Privacy Notice explains who we are, what we do and about Shopper Thoughts in general. It also explains how we transfer your data between countries, how we keep it secure and your rights in relation to your personal data. This Supplemental Privacy Notice explains how we will be requesting, sharing and using additional personal data about you during the COVID-19 pandemic and gives you more information in addition to our general Shopper Thoughts Privacy Notice.

What additional data are we requesting during this period?

We will be asking you (by email and other communication channels) to provide personal data related to the impact of COVID-19 via surveys, quick polls, discussion rooms, online focus groups and other activities through the Shopper Thoughts website. In addition to the information listed in our general Shopper Thoughts Privacy Notice, we will be asking about your attitudes, opinions and responses to COVID-19 and the impact this unprecedented event has had upon your confidence in the economy, retailers and the government, and how it has changed your shopping experiences, shopping behaviours, work, personal finances and lifestyle.

As part of these surveys, we may ask you questions about your health. If we do, we will inform you at the time we collect this data and ask you to consent to us processing it.

If we do not ask you for data about your health please ensure you do not provide it. If you provide data that relates to your health we will treat your voluntary provision of such data as your consent to our use of such data for the purposes specified in this Privacy Notice.

How we use this additional data and our legal bases

As is explained in our general Shopper Thoughts Privacy Notice, we use the data that you provide and other data that we collect or receive from third parties to create "insight data" for our retail or brand clients to enable them to improve customer experiences and build loyalty among their customers. Specifically, the additional data we collect during the COVID-19 pandemic will help retailers to understand and try to address shoppers' needs during this time. Our processing of data for this purpose is necessary to pursue our legitimate interest in providing data insight services to our clients.

In particular, we match your COVID-19 pandemic related-survey data to your shopping data linked to your loyalty card (such as shopping behaviour in our retailers’ physical and online stores) to learn about consumer attitudes toward COVID-19, for example, how worried you are about it and how it has changed your shopping behaviour or levels of satisfaction with physical and online grocery stores.

We will use this data to help our clients predict your (and other shoppers’) behaviour, habits or preferences as the pandemic continues. To do this we use data science, for example to predict changes in shopping habits (e.g. increases in online shopping, or purchases or non-perishable foods). We only ever report this information to our clients on an aggregated basis (i.e. in a way that does not identify you). This helps retailers and their suppliers make important decisions around how to best serve you, for example by ensuring they can more accurately predict demand for certain products and services.

Where the personal data we collect is specific to the COVID-19 pandemic, we will only use that personal data for the purposes described in this Supplemental Privacy Notice. Where we ask you for personal data unrelated to the COVID-19 pandemic, our collection and use of that data is as described in in our general Shopper Thoughts Privacy Notice.

Who will dunnhumby share this additional data with?

We may disclose your data to the recipients and in the formats described in our general Shopper Thoughts Privacy Notice under 'Who does dunnhumby share my data with?' and 'How does dunnhumby share my data?'.

Data retention

We will keep data collected as described above for the periods of time set out in our general Shopper Thoughts Privacy Notice under 'Data retention'.

Updates to this Privacy Notice

We will update this Supplemental Privacy Notice while we continue to collect and store the data described above. When we update this Supplemental Privacy Notice, we will take appropriate measures to inform you as appropriate in relation to the significance of the changes we make. You can see when this Supplemental Privacy Notice was last updated at the top of the page.

How to contact us

If you have any questions or concerns about our use of your data, please contact our Data Protection Officer using the following details:

If you have any questions or concerns about our use of your data, please contact our Data Protection Officer using the following details:

The data controller of your data is dunnhumby Limited. If you are from certain countries or regions like Europe you also have the right to lodge a complaint or concern with your local data protection authority. You can find a list of the European data protection authorities here.